The latest news and information from within the walls of AB Strategic. We'll publish details of our latest projects and share development solutions that will help the larger community. Feel free to leave a comment, we encourage it.
Many people get into online business using the lemonade stand approach: find a good spot, set up shop, and wait for people to show up. Sure, it works if you’re in a park on a hot summer day. But in the cold, cramped world of the Web, you can bet there are millions of bigger and better lemonade stands, all just a click away. For your online business to take off, you need to set yourself apart with smart branding.
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Ten years ago, the bulk of online marketing was directed towards men. It was a proven fact that few women even knew about the internet. And the general idea was that women who did use the Web belonged to a small minority that wasn’t worth anyone’s marketing dollar.
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A popular joke in the online retail world is that there are two kinds of retailers: Amazon.com, and everyone else. If you fall under the latter, it’s easy to get cowed at the sheer size of big online companies. But here’s a secret: they’re afraid of you too.
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There’s no shortage of options when it comes to marketing techniques. A business might invest in direct mail, trade shows, SEO, affiliate programs, and more recently, blogs and social media. But diverse as it is, marketing has its upsides and downsides like any other industry. Simply put, some approaches work better than others—and some don’t work at all.
If you’ve browsed the Web for even a few minutes, you’ve probably seen your fair share of banner ads. These flashy marketing ploys have been on the Web since 1993, and if current figures are any indication, they’re out to conquer the online industry. But before you go around hiring designers, here’s another fact: it’s not that simple.
Internet marketing isn’t mysterious. In fact, we can sum up the rules of the game in two words: stay ahead. Your marketing efforts are only worth it if you’re using the right tools, addressing the right people, and saying the right words. And in the fickle world of the Web, these things change more often than you probably think.
User-friendly design has been a hallmark of business long before we built our first computers. From pencils to particle accelerators, we’ve always moved towards changes that make it easy for people to use technology. On the Internet, user-friendly design is so heavily discussed that it’s almost a cliché—but that’s just a testament to its importance.
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In today’s business environment, companies thrive not only on profit but on the long-term possibility of making profit. And with the cutthroat competition of the online marketplace, more importance is being put on credibility. Say what you will about technology, but the honor system is far from being obsolete—yes, even (or especially) in online business.
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AB Strategic, launches a new agency web site, www.abstrategic.com. The new web site arrives after nearly six months of brainstorming, multiple design concepts, and copy revisions. The core objective of our branding campaign is to re-introduce ourselves to the Indianapolis market and beyond.
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