The latest news and information from within the walls of AB Strategic. We'll publish details of our latest projects and share development solutions that will help the larger community. Feel free to leave a comment, we encourage it.
One thing that sets Web communication apart from print is the shortened attention span of its readers. Anyone with the patience to pick up the paper most likely has the patience to read through one article. But on the web, your readers are practically swimming in a sea of distractions: checking their Facebook, watching videos, pressing the back button.
Categories
You’ve heard it a thousand times: good design is essential to an online business. Web marketing isn’t a personal project; it’s a public performance. You’re not designing for yourself; you’re addressing an entire potential market. Outlined are design errors that should be avoided in your Internet marketing campaign.
Categories
You’re designing your business website. If you’re like most designers, your first instinct is probably to draw up a catalog of layouts, color schemes, icons, and stock photos. But chances are you’re missing one important factor: white space. Good design requires you to treat white space as a vital part of the project. Just as you carefully plan out what to put on the page, you should also choose wisely what to leave out.
Categories
Artists have called web design the most erratic of creative pursuits, and for the most part, they’re right. While music trends last at least a couple of years, and art movements at least a few decades, web design can change its course in a matter of months. So if you’re still sporting last year’s designs, chances are you’ve already slipped from cutting edge to the age of dinosaurs.
Categories
They say your favorite colors say a lot about you. Whether it’s true or not, it certainly holds true for your online business. In a market where people judge websites in the blink of an eye, your choice of colors can either give you a unique advantage or drag you down the ranks.
There’s no shortage of options when it comes to marketing techniques. A business might invest in direct mail, trade shows, SEO, affiliate programs, and more recently, blogs and social media. But diverse as it is, marketing has its upsides and downsides like any other industry. Simply put, some approaches work better than others—and some don’t work at all.
AB Strategic launched a new website for Murphy CPA Group. The new website is the first official online presence for the CPA firm located in Fishers, IN. The site is complete with a service overview, tax calculators, and company blog. The website is powered by a content management system to enable the client to have full control over future updates.
Categories
Sign Craft Industries, Inc. of Indianapolis collaborated with AB Strategic to design and develop a custom website for their QUICKSIGN business division. Using Flash technology we created an interactive movie that showcases examples of QUICKSIGN work. The layout is complete with a full work portfolio and company blog powered.
Categories
This week, AB Strategic launched a new website for Affordable Trees. A clean, professional look enhanced with the strategic placement of their weekly advertisement on the front-page. In addition, the ‘Search Trees’ page has been optimized to take advantage of the wider page layout that was designed to improve usability.
Categories
