The latest news and information from within the walls of AB Strategic. We'll publish details of our latest projects and share development solutions that will help the larger community. Feel free to leave a comment, we encourage it.
In today’s economic climate, your business needs to do more than just wheel out the same old tired marketing strategy year after year. The popularity of online publishing tools – Facebook, Twitter, YouTube, Flickr – have created a unprecedented media opportunity for businesses to promote brand awareness by becoming an information authority on topics that are relevant to your industry.
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Social Media such as Blogs, Micro-blogs, Wikis, and Social Networks are not only helping many people communicate and connect, but are also powerful tools for business as well. They can be used to promote your products and services, engage customers in meaningful conversations, network and develop new relationships, or simply to distribute information about your business online.
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These days, marketing without strategy is like taking an unplanned road trip: without a map, you’re taking chances at every turn and hoping they don’t lead to a dead end. Of course, there’s no start-to-end trajectory in Internet marketing — but keeping these four elements in mind will keep you on the right track.
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First there was MySpace, then there was Facebook and Friendster. Then came the likes of Digg and Delicious. These days, people are on to Twitter. No, these aren’t characters from a children’s show. They’re what the marketing industry calls social media—a growing body of content created by the masses as opposed to mainstream providers (like TV and radio). And in the fast-paced world of online marketing, they’re the next big thing.
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