The latest news and information from within the walls of AB Strategic. We'll publish details of our latest projects and share development solutions that will help the larger community. Feel free to leave a comment, we encourage it.
Join a group of web designers and developers, and you’ll hear the word “interactive” thrown around a few times. The term is used liberally in these circles, but from a business standpoint, it’s a fairly foreign concept. When is a site interactive, and what do you call a site that isn’t? More importantly, what does interactivity really mean for business?
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You’ve heard it a thousand times: good design is essential to an online business. Web marketing isn’t a personal project; it’s a public performance. You’re not designing for yourself; you’re addressing an entire potential market. Outlined are design errors that should be avoided in your Internet marketing campaign.
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Artists have called web design the most erratic of creative pursuits, and for the most part, they’re right. While music trends last at least a couple of years, and art movements at least a few decades, web design can change its course in a matter of months. So if you’re still sporting last year’s designs, chances are you’ve already slipped from cutting edge to the age of dinosaurs.
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The Mr. Window Company has named AB Strategic its agency-of-record. AB Strategic will be responsible for online brand and product support, including launching a significant online campaign incorporating multiple channels to improve search engine reach.
AB Strategic, launches a new agency web site, www.abstrategic.com. The new web site arrives after nearly six months of brainstorming, multiple design concepts, and copy revisions. The core objective of our branding campaign is to re-introduce ourselves to the Indianapolis market and beyond.
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AB Strategic assisted our client with the transfer of hosting and continued development of OriginOne. Upon successful transfer we found the platform powering the e-commerce solution insufficient for future development. As a result, we examined several replacement e-commerce solutions that would enable a balance of power and usability.
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AB Strategic launched a new website for Murphy CPA Group. The new website is the first official online presence for the CPA firm located in Fishers, IN. The site is complete with a service overview, tax calculators, and company blog. The website is powered by a content management system to enable the client to have full control over future updates.
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The Fishers based non-profit organization three main objectives were met; community awareness, improved communication with leagues, and strategic placement of sponsors in the new web layout. The website is complete with a full content management system that enables SPORTS staff to update sponsorships and league news.
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Sign Craft Industries, Inc. of Indianapolis collaborated with AB Strategic to design and develop a custom website for their QUICKSIGN business division. Using Flash technology we created an interactive movie that showcases examples of QUICKSIGN work. The layout is complete with a full work portfolio and company blog powered.
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This week, AB Strategic launched a new website for Affordable Trees. A clean, professional look enhanced with the strategic placement of their weekly advertisement on the front-page. In addition, the ‘Search Trees’ page has been optimized to take advantage of the wider page layout that was designed to improve usability.
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