Choosing a Domain Name
So what makes a good domain name? Each successful business would probably point to a different handful of factors. Most of them, however, can be lumped into these four main elements:
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The Importance of Market Research
Your sales aren’t as strong as you wanted, you’re toying with new product ideas, or you’re starting a new business from scratch. These situations all require market research—the study of specific markets, environments or products—to give you a better idea of what you’re getting into.
Continuity in Web Marketing
We’ve all heard of the importance of continuity in web design. A good website has a consistent layout, navigation and interface. But it’s one thing to design a website, and quite another to market it and do business with it. In both worlds, consistency can make or break your success.
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4 Common Brand Barriers and How to Break Them
It’s bound to happen to any online startup: you take pains to form a brand, generate some buzz, and make your product the next big thing on the Web. But somehow it doesn’t happen, and you are left watching your money go down the drain.
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Making Sense of Web Metrics
Not long after launching your marketing plan, you’ll find yourself facing a sea of data: number of hits, top keywords, unique visitors, search engine referrals. But what do all these mean? Does getting 10,000 hits yesterday mean your business is off the ground? Are you getting enough search engine traffic? So what if 10% of your visitors are using Macs?
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Do’s and Don’ts of Online Branding
Many people get into online business using the lemonade stand approach: find a good spot, set up shop, and wait for people to show up. Sure, it works if you’re in a park on a hot summer day. But in the cold, cramped world of the Web, you can bet there are millions of bigger and better lemonade stands, all just a click away. For your online business to take off, you need to set yourself apart with smart branding.
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Developing Your Marketing Strategy
These days, marketing without strategy is like taking an unplanned road trip: without a map, you’re taking chances at every turn and hoping they don’t lead to a dead end. Of course, there’s no start-to-end trajectory in Internet marketing — but keeping these four elements in mind will keep you on the right track.
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Internet Marketing to Men and Women
Ten years ago, the bulk of online marketing was directed towards men. It was a proven fact that few women even knew about the internet. And the general idea was that women who did use the Web belonged to a small minority that wasn’t worth anyone’s marketing dollar.
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5 Ways You Can Beat Big Online Retailers
A popular joke in the online retail world is that there are two kinds of retailers: Amazon.com, and everyone else. If you fall under the latter, it’s easy to get cowed at the sheer size of big online companies. But here’s a secret: they’re afraid of you too.
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Internet Marketing for Independent Professionals
For the nine-to-five worker, the perks of freelancing may seem endless: working in your own time, choosing your own projects, being your own boss. But few people have bothered to mention the competition. There are over 10 million independent contractors in the U.S., and that figure is expected to grow as more people find themselves out of work thanks to the recession.
